Meaning of CRM


Customer Relationships across the globe is stemmed out on three pillars - Marketing, Sales and Customer Service.  Let me share the AIDA (Awareness, Interest, Desire and Action) concept, which you may have read in many of the Marketing Management books. 
Awareness (Marketing)
Interest (Marketing)
Desire (Marketing)
Action (Sales)
 The  marketing activities and campaigns in your organisation will predominately drive down to making your prospect AWARE about your product or service, generate an INTEREST based on the features and benefits that they see.  Following which, while they see the roadmap of how they could achieve their goals, drives them a DESIRE to utilise your product or service.  The essence of all the marketing activities in your organisation will drive down to generating a lead.  In layman’s terms I would call it as a suspect or prospect, essentially an unqualified enquiry.  
When this enquiry is subject to a BANT process, i.e when the enquiry has a valid answer for the Budget, Authority(who makes the decision), Need and Timeline, it can be qualified as an opportunity.  At this stage  the Sales activities commence.  i.e the Sales representative pushes the prospect to take an ACTION towards becoming a customer.  Post the Sales, when the customer has any issues he/she reverts back to you for servicing their concerns and issues.  If you noticed in all these touch points, you are building your relationship with the customer step by step.  
The above diagram depicts the illustration very well.   
Mr Narayana Murthy's views on the Meaning of CRM An interview with Mr. Murthy, Founder - Infosys on his views on CRM definition. How CRM systems have gone web based and made competitors more knowledgable on any CRM software.  Hence quality has become even more important.  Know more on his views by watching the below video.
Mr Narayana Murthy and P Ramesh Chander Pic and below an interview with Mr Narayana Murthy by your CRM Expert
Marketing + Sales + Customer Support and Service  = CRM
What is CRM? : CRM is an abbreviation of Customer Relationship Management.  Any crm system that you may observe in the world has three main modules - Marketing, Sales, Customer Support and Service. 
Rixyncs - your CRM Expert, presents an ideal set of sale CRM software functionalities to address your key business processes. CRM Benefits​
  • -Phenomenal improvements in a short period of time ( improved sales by 35% seen in MSMEs)
  • -Converting contacts into contracts.  Improved Marketing 
  • -Higher convertion rates (by 18% ) thereby achieving your Sales Targets (See how Aqvastar Improved their Convertion rates)
  • -Higher retention rate of Customers (by 85%)
  • -A road map to help you meet future business needs
  • -Metrics to help you manage your business

Entities in many CRM Software products

  • -- Marketing : Campaign, Lead, Marketing List, Email Campaigns, SMS Campaigns, Webform ( for contact me etc.,) for marketing automation
  • -- Sales : Opportunities ( Deals ), Quote, Forecast and Quota ( target), Sales Order, Delivery Notes for Sales automation
  • -- Help Desk (Customer Support and Service) : Cases (Customer ticket/problems/issues), FAQ ( Solutions), Service Contracts, Work Orders, Assets, Internal Tickets for Helpdesk automation

Supporting Menu Items in many CRM Systems

  • -- Tools : Rss, Sites, Recycle Bin, Print Templates, Email Templates, Appointment Pages, Employees, Surveys
  • -- Essentials : Leads, Contacts, Organisations
  • -- Collaboration : Calender,  buzz ( for alerts), Approvals
  • -- Conversations : Inbox, Phone Calls, Olark Chats, SMS Messages, Social
  • -- Productivity : Dashboard, Reports, Documents, Mail Manager, Esign Documents, Timelogs
Cool features in our internal CRM Tool that we like 
  • -- Staying in regular touch with leads and contact by Mass Email or SMS
  • -- Predefined email templates for marketing and sales communications
  • -- Webforms on our website to receive contact us info and crm needs from prospects directly in to the CRM as leads
  • -- Webforms on our website to receive support request from customers
  • -- Make and receive calls directly from CRM using Exotel CTI
  • -- Receive customer support calls through support line that are recorded in the CRM to be converted as support tickets
  • -- Review the engagement scores with contacts and leads based on email open, click, reply etc.,
  • -- Measure ROI (Return on Investment) from the outbound campaign that we participate every year as exhibitors.
  • -- Sales forecasting and insights
  • -- Raise invoice and purchase order to customer and vendors
  • -- Manage CRM projects, associated timelogs and feedback post go live
  • -- Staff attendence using the checkin and checkout feature
  • -- Appointment pages to allow scheduling of calender events for crm users

Customer Endorsement




In the below video's get answers to the following : crm meaning, crm definition, crm as a solution for small business, what are crm platforms, crm benefits and advantages, what are crm tools, crm technology, what crm stands for, crm reports, crm process, crm abbreviation & full form, crm analytics, crm mobile app and last but not the least an online demo of the vtiger crm and its features.  Please note we have chosen vtiger crm to explain the meaning of CRM for you. The concepts are very similar in many crm tools.


Highlights - vtiger CRM Essentials with Mr. Sreenivas K, CEO vtiger & Team

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Whether you are an MSME, SME, experienced technology adopter or a novice, partner with us ( vtiger expert in Bangalore, United States,Australia, Dubai - UAE, Malaysia and Germany, Europe) and grow. Experience the best CRM for a small business and for sales team within.


With the COVID pandemic we are available as your friendly neighbourhood CRM consultancy service across the globe remotely. 

Hence if you are in Brazil, United States, Russia, Mexico, India, Vietnam, Germany, Venezuela, Canada, Argentina, Tunisia, Bolivia, EI Salvador, Sweden, Indonesia, Ukraine, Georgia, Turkey, South Korea, Mauritania, Morocco, Japan, Spain, Malaysia, Philippines, Italy, Slovenia, Kazakhstan or any part of the world with living habitats having internet connectivity,

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Testimonials What our Customers say about Rixyncs

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Lynn Drake (Operations Manager, Palo Alto Library)

Ramesh and I first spoke by Skype and he carefully listened to our software problems that we need to solve to make the Salesforce software effective. Ramesh is a good listener and understood our problem. He carefully repeated the issues I had then went off with his team to develop some new code. When we met again, we tested the software in it the SF sandbox. Since it worked very well, we were able to transfer it to our main database without any problems. The new software features were able to accurately track our donations in an organized fashion that has made our campaign successful for all the users (our Board of Directors).
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Bhupinder Singh (Quest Software India)

Very responsive support, excellent communication, great understanding of customer needs, Keep up the good work.
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Brickwork India

It was a pleasure working with Rixyncs on Salesforce customization. Rixyncs was very responsive and supporting during the customization process and has given excellent after-sales service
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Reza Khan, President & CEO (Hospitality Resource Center, Los Angeles, CA, USA)

I am delighted to confirm that Rixyncs Company out of India has provided us with a complete software development. Even though it was a complicated project they have done an outstanding job. This price was right and delivery was satisfactory as well. We are pleased with their performance and I would not hesitate to recommend them to anyone who is need of an offshore software development.
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Prasanth,CEO (Kalkitech)

We are happy with the suggestions given and implementation done by Rixyncs
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Rakesh Yadav, CTO (EBusiness Ware)

We are extremely happy with the implementation done by Rixyncs. Charles was able to grasp things quickly and help us.
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Rakesh Chaurasia (IPass)

We are happy with the services provided by Rixyncs.
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Angie Alfred (Tyco Electronics)

We are happy with the services provided by Rixyncs
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Viji Shankar (Adecco India)

We are extremely happy with the services provided by Rixyncs
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John Solomon (SOS Online Backup)

We are happy with the services provided by Rixyncs
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Rakesh Panchal, CEO (Cybervox)

Mr Ramesh who took us through a 3 day training session was very Co-operative, smart. He could understand our problems and objective and guided us accordingly. He also knew the workarounds of the salesforce system Apart from knowing he also knew the logic/challenges of real world and knowledge of implementing the same in salesforce. After this training session we have explored many things we thought never exist, We have corrected our flow. I would surely recommend a training session from Mr Ramesh
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Dr Samit Bisen (Watermelon Health Care)

The three things I liked about Rix Team:
1. Allocation of dedicated resource
2. Prompt addressing of issues
3. Clear communication.

get in touch What CRM (Sales, Service, Marketing) Challenge can we help you with today ?


Rixyncs India Inc,
F-86, ITI Limited,
Dooravani Nagar, Bangalore- 560016


Deutschland, Germany​


c/o Gowin Consulting Services Ltd.
3809 Citadel Tower
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Mr. Shankar Venkat.
Azure Digital Consulting Services
Suite 1, 19, Restwell Street, Bankstown,
NSW - 2200, Australia
+ 04.2922.2400


Mr. Ramani Kaliyugam,
No 614-1 Jalan Haruan 4/8 ,Oakland Commercial Centre,
Seremban 70300 NSDK ,Malaysia
+60 06-632 1641 , +60 06-632 1642


Mr. Kalyan T
Arokia IT LLC
1540 Keller Parkway Suite108-124
Keller TX 76248
Phone: +1 405 905 2387